FOR IMMEDIATE RELEASE
Shoreditch, London — Troy Bar proudly announces the launch of two signature services — the Birthday Club and the Catering Organiser — designed to redefine how local customers and company directors across Shoreditch and the wider London area celebrate, gather, and dine. After much local research, investment, and testing, founder and owner Eddie is excited to bring this unique offering to the community.
The Birthday Club and Catering Organiser represent a significant step forward for Troy Bar, addressing a growing demand among East London residents and businesses for memorable, seamlessly managed celebration experiences. From complimentary birthday treats and automated reminders to fully coordinated corporate catering and private event packages, the new services bridge the gap between a great night out and a genuinely unforgettable occasion.
“We've spent months listening to our regulars, local businesses, and the Shoreditch community to understand exactly what was missing — a bar that doesn't just serve great food and drinks, but one that actually remembers your birthday, organises your event, and takes the stress out of celebrating. That's what the Birthday Club and Catering Organiser deliver.”
The launch follows extensive local research and investment by Eddie and the Troy Bar team, who tested the services with select customers and corporate clients before the public rollout. The result is a pairing that positions Troy Bar as a go-to destination not only for a casual drink, but for milestone celebrations, office lunches, and private events across the city.
Members of the Birthday Club enjoy an exclusive rewards experience built around their special day:
The Catering Organiser offers directors, office managers, and event hosts a streamlined way to coordinate catering for any occasion:
Together, the Birthday Club and Catering Organiser mark a turning point for Troy Bar — transforming it from a beloved Shoreditch bar into a complete celebration and event destination. Whether it's a birthday for twenty, an office lunch for fifty, or a single complimentary treat on a quiet Tuesday, Troy Bar now has the systems in place to make every occasion effortless.
For more information, interviews, or event enquiries, please contact:
Eddie
Founder & Owner, Troy Bar
Shoreditch, London