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Automated Marketing System

Communications Blueprint

Every email Troy Bar sends — when it goes, why it goes, and what it's designed to achieve. All automated. All working around the clock.

Birthday Club Flow

30 Days Prior

Birthday Announcement

Warm reminder their birthday is coming up. Introduces Troy Bar perks and encourages early table booking.

AUTOMATED

14 Days Prior

Urgency Push

Creates urgency with limited availability messaging. Highlights exclusive perks and final booking push.

AUTOMATED

Day of Birthday

Celebration Day

Personal birthday message. Reminds them their night is waiting — cocktail, table, and team all ready.

AUTOMATED

14 Days After

Thank You & Repeat

Gratitude email. Shares memories of the night and encourages future bookings with exclusive perks.

AUTOMATED

Total Communications

4

Emails per member per year

Timeline Span

58

Days total engagement

Peak Engagement

2×

Multiplier on birthday week

Newsletter Flow

EVERY MONTH
1st

The Troy Times Newsletter

Monthly digest of what's happening at Troy Bar — new menu additions, upcoming events, cocktail specials, and exclusive offers for subscribers.

  • ✦Event announcements and what's on
  • ✦Exclusive subscriber-only promotions
  • ✦New menu drops and cocktail features
  • ✦Behind the scenes at Troy Bar
  • ✦Catering and private event highlights

Frequency

12

Emails per year

Delivery Date

1st

Of every month

Opt-In Type

Manual

Subscriber choice

Status

Automated

No manual work required

Communication Summary

Birthday Club

  • ✓4 automated emails per member annually
  • ✓Triggered by member's birthday date
  • ✓No manual work — ever
  • ✓Personalised to each individual
  • ✓Covers 58 days of customer engagement

Newsletter

  • ✓12 automated emails per year
  • ✓Sent on the 1st of every month
  • ✓Subscriber opt-in required
  • ✓General audience broadcast
  • ✓Builds loyalty and repeat visits

Common Questions